The Bill Jayme Collection
The Bill Jayme Collection: Master of Direct Mail Marketing is the first and only comprehensive collection of the greatest DM control packages ever written by the late Bill Jayme – dubbed “the magazine industry’s master solicitor” by The New York Times Magazine – and designed by his partner, graphic artist Heikki Ratalahti.
With this never-before-published collection of Bill Jayme direct mail packages in your hands, you’ll: … Master little-known copy and design principles … Possess a swipe file full of offers, headline ideas, and copy … Ignite your creativity and gain inspiration … Start each new copywriting assignment with greater confidence and nail the ideal creative approach faster and easier.
The Bill Jayme Collection includes 11 CDs (plus 1 bonus DVD) containing 210 individual direct mail efforts for 138 publications in PDF format, indexed by category and completely searchable.
With this invaluable collection, the perfect idea is as close as your swipe files.
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