Perry Marshall – Swiss Army Knife for Consultants – Basic & Streaming
Introducing a “Back Pocket” Tool for Getting UNSTUCK, Finding More Clients, Making More Money from Each Client, and Keeping Every Client Longer
Implement Just One Blade of the Swiss Army Knife for Consultants and You Could Double Your Fees in 2016
Announcing: Swiss Army Knife for Consultants
In 2001 I stood at a crossroads. The company I had helped build was sold. And I was offered two choices, parachute out of the Dilbert Cube with a nice buyout…or stick around and work for the new owners.
I hemmed and hawed and pondered and analyzed.
My wife, Laura, did not. “Take the money and run, Perry! You’ve always wanted to do your own thing, now’s your shot!”
But did I have the chops to make it as a freelance consultant?
I thought I did. But all my big successes had come while I was working “for the man” within the safety of the warm and fuzzy company cocoon …not out on my own.
In fact, the Amway stuff I’d done on my own had yielded a big fat goose egg of nothingness. Gut-punching rejection to the umpteenth power.
So, I wouldn’t exactly say I was Mr. Swaggering Bravado when it came to hanging out my own consulting shingle.
But I took Laura’s advice and made the leap.
And those first few months were…exhilarating, sure…but also anxiety-ridden.
How One Scrap of Paper Kept Me from Freaking Out about My Consulting Biz
But one little scrap of paper kept me sane through those first few nail-biting months.
On a 3×5 index card I had scribbled twelve things I knew I could do to make money.
If I couldn’t get a client to let me do those 12 for them…I could do them for myself!
So, when I’d walk down the stairs each morning and sit staring at my monitor wondering when the money was going to start showing up…every time my chest started to tighten when I realized I need to make $9,000 this month but only had $3000 on the books…every time my pits started to wreak from the flop sweat…I’d pull out that card and remind myself of all the things I could do to make dollars show up.
It was my little Swiss Army Knife for Anxiety Reduction.
When I’d look at my options, my pulse would abate…my breathing would get deeper and more regular…I’d be able to focus…and get to work.
And whenever I’d get stuck…whenever I needed to pull a rabbit out of the hat…I’d whip out that card and look at it.
And I’d always come with a new idea for making cash appear.
That little Swiss Army Knife card saved my hide more than a few times.
Because when you’re a freelance consultant, there is no worse feeling than “trapped animal” syndrome. You know you need to make money show up, but because your panicking and hyperventilating, all you can see is a few feet in front of your darting eyes. All you can see is the path straight in front of you…and it’s barred up and blocked off!
But the best feeling is when you know you have options. When you know you have 9 different ways to solve one problem…
7 different ways to make clients show up
15 different ways to make money from every client
13 ways to negotiate for higher fees
Options. Alternate paths. New ways forward.
A Swiss Army Knife of consulting.
You’re no longer stuck in the cage wondering, “How am I going to make my nut when I’m locked in this cell?”
Consulting Success is All about Breadth X Width
Breadth: How many things can you do for a client (to get a client, to earn higher fees from a client)?
Width: How many clients can you do those things for?
The more you expand your breadth and your width, the more options you have…and the more power you have to write your own ticket.
Are You Stuck Plowing the Same Old Info-Marketing Row?
The width and breadth of the info-marketing biz have narrowed severely in recent years.
Information marketing is overrated. I know. I’ve been there, done that, still do it.
Info-marketing is no longer the make-money-while-you-sleep dream job that it used to be…never was, really. It takes way more hustle and way more sweat and blood than the gurus want to let on. And with digital products a dime-a-dozen…or less…these days, it’s a losing game unless you’re willing to scrape your knuckles bloody to win.
Consulting, when done at the highest levels, is a much better gig. Why? Well, one BIG reason is…Because you can’t get equity or leverage in a star business by owning an info-marketing biz.
But you can through consulting…
Because of that hard truth, good old consulting is becoming a bigger and bigger piece of the Planet Perry puzzle. And I see it happening with my old info-marketing pals as well.
How Jeff, Josh and John Harnessed the Power
of the Consulting Slipstream
One friend of mine, let’s call him Jeff, cast about for years trying to work several different info-marketing angles. He sold some info products for a bit. After that he was a leads guru for a while. Then he sold a book-writing service.
He did well. But it was HARD work. None of this work-2-hours-a-day-sipping-Mai-Thais-on-the-beach nonsense! He put in the hours, trust me.
And then his health started to go south.
Fatigue, exhaustion. Could only work 5 hours a day…and he felt DESTROYED at the end of the day. Bombed out.
He attended my Star Principle Seminar a couple of years ago and the proverbial light bulb went on in Jeff’s head.
“I should be consulting ONLY with Star clients and I should be getting equity in their businesses.”
No more of this info guru stuff.
So now, Jeff works with only 4 clients. He can do everything he needs to do in about 4 hours a day. He’s simplified, economized and focused. He’s sailing in the slipstream of his fast-growing clients. He no longer feels like a wrung-out dishcloth at the end of every day. He’s pumped go to work every morning. And he’s raking in the fees, profit-sharing, and bonuses.
What does this have to do with the Swiss Army Knife for Consultants?
Well, used properly, the Swiss Army Knife will lead you to great clients, show you how to recognize STAR clients, show you how to make higher fees…and even get equity plays in STAR client’s businesses.
It’s a Swiss Army Knife that’s also a Compass for finding Fast-Growing, High-Paying Stars.
Just pay: $87
Sale Page: https://www.perrymarshall.com/training/sak-for-consultants/
Get this course at here: http://yourimc.com/product/perry-marshall-swiss-army-knife-for-consultants-basic-streaming/