Perry Marshall – Score Card Sales Funnel
If You’ve Made It To This Page…
I Can Guarantee Your Business Is Ready
For A Scorecard Sales Funnel™
Now you can ditch the “dumb” lead generation
sales funnels of the past…
Boost your opt-in rates
Create viral-quality opt-in devices
Convert leads to sales faster All while making your sales process
less complicated and less expensive…
Dear Professional Marketer :
Because you’re reading this I know…
Getting quality traffic to your website is getting more expensive…
You’re finding it harder and harder to get people to give you an email address and build your list.
It’s taking you longer and longer to convert leads to sales.
You’re tired of wasting time with tire kickers and not finding enough high-quality, high-paying clients
Your cost-per-lead is inching up…
I know this because I have put thousands of my own customers through a Scorecard Sales Funnel™ and the responses I received shouted a resoundingly loud message…
“My old sales funnel techniques just aren’t working like they used to.”
Let’s talk a little about that old Lead Generation Funnel for a bit…
You only deliver information…and nobody wants more information. Information is free. At least, that’s what your prospect thinks. 99.9% of information has zero value in your prospect’s head. Information is everywhere. If your funnel is delivering information, it’s time to get smarter.
You only deliver one-size-fits-all information. If you’re providing a free report, white paper, checklist, or webinar, your prospect is thinking, “I’m going to get the same information that everyone else gets. It’s not customized to my situation and my needs.”
You only receive the name and email address of a faceless prospect. A faceless prospect who might kinda-sorta be interested in what you have to offer. You don’t know anything else about that prospect when he or she opts in…the real work starts AFTER they opt in.
You practically guarantee that your “information widget” will be ignored. I’ve said it for years, the dirty little secret of “lead generation funnels” is that NOBODY reads a free report or white paper. Why? Because it’s free. What value do people put on information? Zero. What value do they put on free information? Less than zero? How many free reports and white papers do you have sitting on your hard drive right now that you’ve never even opened? I’ve probably got hundreds.
This is why I’ve always preached the importance of a great autoresponder sequence to…
Spoon feed the information in the free report back to them in emails (because they probably didn’t read it)
Rack the shotgun to find out who is genuinely interested in what you do,
Find out who can afford what you do
Find out who has a “bleeding neck”, and buys into your way of thinking and doing business.
Segment your prospects into groups so you can talk to each group at the correct frequency, urgency and interest-area.
For years I’ve told you that autoresponder email marketing is THE most important component in the lead generation process. I’ve told you that, while many people know me as “The Adwords Guru”, the real secret of my success is autorepsonders. And I’ve always touted the AR Maze, since there was never an easy alternative to accomplishing what ARs and a monster-sized sales letter can do.
NOW THERE IS
ScoreCard Sales Funnels™ give you the power to…
Increase your opt-in rates by delivering more than just information. Now, when a prospect comes to your site asking “Is this right for me?” you can help them answer that question. Rather than saying “here’s a free report, go do some more work to figure out if this is right for you”, you can say, “here’s an answer to the very question you’re asking in your head right now”.
Increase your opt-in rates by delivering customized insights. Now, when a prospect comes to your site, you can deliver customized, personalized insight. Your prospect thinks, “This is not one-size-fits-all, this is about ME.” And, oh, how we love the sound of our own name!
Speed your time to sale by segmenting your prospects into high/medium/low quality prospects. Rather than stepping them through an autoresponder maze and hoping they click and get tagged into the right sequences, you can do most of that sorting right up front…and begin delivering customized messages based on specific prospect characteristics that they have given to you in the first step!
Speed time to sale by increasing the likelihood that your follow-up sales messages, free reports, white papers and webinars get read and watched…because prospects know this is customized to them.
Lower your cost-per-sale by weeding out the time wasters and tire kickers that gum up the works of your sales machine.
WHY DISQUALIFICATION IS MORE IMPORTANT THAN QUALIFICATION
I can’t overemphasize that last point. If you have a REAL business, then disqualification is far more important than qualification. Guarding yourself and your staff against prospects who are NOT a good fit for what you do is more important than finding new prospects who are a fit.
Because the time wasters keep you from spending time with your best prospects. Keep you from finding more good prospects. Run your energy level down. Increase your stress level. And heaven forbid if one of these bad prospects makes it through your funnel and becomes a customer.
The 80/20 principle. 80% of your problems, complaints, refunds, stresses and pains in the butt come from 20% of your customers. You must have a system that gently, but firmly, weeds them out at the very first step, if possible.
Most marketers don’t have the guts to do this. They’re perfectly content to just let everybody in the “front door” and hope they can sort them all out later. Volume of leads is king. It’s short-sighted. It’s the very antithesis of 80/20. Having the balls to slam the door early gives you an edge over your lazy competition.
Your ability to attract is proportional to your willingness to repel. Your willingness to say “This is not right for everyone,” and then prove your willingness to turn poor prospects away, can do wonders for your credibility and authority. Being able to say “I don’t work with everyone…you must qualify to do business with me” can provide you with leverage. It puts you in control of the sales process. When you go to a doctor, he has you take off your clothes and fill out a form on a clipboard…who’s in charge of that interaction? Exactly. Scorecard Sales Funnels™ can give you the same leverage and credibility…which leads to…The Power to Charge Higher Fees.
A clunky, expensive, sales funnel means you haven’t sorted people or gotten down to their CORE needs. So, you need lots of AR messages with elaborate tags and mazes and a 27-page sale letter. Why? Because you need to address EVERY BENEFIT and EVERY objectION… because you don’t know which benefit and which objection is most important to which prospect. Notice something about this letter? It’s only about 5-6 pages long. Ever hire a copywriter to write a “Long-Form Sales Letter”? What did that set you back? $10,000? $15,000? $20,000?
ScoreCard Sales Funnels can dramatically reduce the need for monster-length letters and dozens of autoresponder messages.
Lower Cost Leads
Higher Opt In Rates
Higher Quality Leads
Higher Credibility and Authority
Faster Lead-to-Close Times
A More Affordable Marketing Process
It’s Intelligent Lead Generation. It’s ScoreCard Sales Funnels. And here’ s how it works.
ScoreCard Sales Funnels™ Do-It-Yourself Option. $997
You’ll attend a series of 3 instructional webinars where my team will step you through the ScoreCard Sales Funnels™ development process…
Follow up design and templates
These sessions include hot seats and live Q&A in a small group setting. You will get the answers to your questions.
Participants will get:
A menu and flow chart for designing scorecards
A library of questions and question types that clearly separate buyers from non-buyers
Three different scorecard models with a clear understanding of what kind of market place they’re designed for
I’m also going to give you 80/20 Facebook Express (our most popular course on traffic generation) at no extra charge. That’s a $990 value.
(Facebook Express alumni get $500 off. Contact Josh on Skype ID: planetperry to get your discount)
All this for $997
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The Do-it-Yourself Guarantee
If you implement a ScoreCard Sales Funnel™ and are not happy with the results, then, within 60-days of purchase, simply show us that you’ve implemented it, and explain why you’re not happy with the results, and we’ll refund your purchase. All you have to do is show us you gave it a real try.
Deluxe Done-For-You ScoreCard Sales Funnels™ $4997
My team will work with you from start to finish to write and integrate your own ScoreCard Sales Funnel™.
You fill out the ScoreCard Sales Funnels™ customized pre-project form.
You have a 30-minute consultation with my copywriter, John Fancher, to write your questions, score your questions, write your quiz copy, write your promotional email to drive traffic to your scorecard, and write the first 3 autoresponder messages that your scorecard will generate. John writes these, not you.
Then you, your webmaster, or your CRM integrator will have a 30-minute consultation with our integrator to make sure it works with your website and your autoresponder program.
Then we’ll test it and you’ll be up and running within 30-45 days of your order.
All you need to do to get all this, is fill out the form and speak with John for 30 minutes…and speak with our integrator for 30 minutes. The rest is done for you.
You’ll have a ScoreCard Sales Funnels™ that sorts your prospects into 3 groups…low, medium and high quality. You’ll know some key insights into each group which will allow you to craft messages customized to their situation.
And close more sales
And close them faster
And close them less expensively
And charge higher fees
We are only taking 20 ScoreCard Clients at this time, so order now.
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My Big Ballsy Done-For-You Guarantee
If you choose the Done for You option, complete the steps above and get your ScoreCard Sales Funnels™ up and running, and, within 30 days of implementation, if you do not see an increase in opt-in rates and sales conversion rates, I’ll refund every dime.
Price : $997
Just pay : $92
Sale Page: http://www.perrymarshall.com/training/scorecardfunnel/
Get this course at here: http://yourimc.com/product/perry-marshall-score-card-sales-funnel/