Perry Marshall – Google Right Side Wipeout Survival Guide
Google’s Right Side Wipeout Has Left a Lot of Marketers Bobbing in the Sea, Gasping for Breath, Gulping Lungfulls of Flood Water
If YOUR ads are not ranking in the top 4, you might be in BIG, BIG Trouble.
But that’s good news…
…even if you’re one of the victims treading water in the rising waves.
It’s good news, if you’re willing to reach out for the lifeline we’re about to toss you.
Dear Online Marketer:
Just a few days ago, genius marketer Joey Bridges said to me, “Perry, this Right Side thing reminds of something you said to me back when I took your Bobsled Run years ago. I remember Perry Marshall, Mr. Google AdWords, saying to me…
‘If at the end of this program, you’re still dependent on only one traffic source, then I’ve failed at my job.’
I remember it so well because the guy who said it was the most famous advocate for one source of traffic…Google AdWords traffic.
But you were saying, ‘Do not put all your eggs in one basket…because that basket will be taken away…one way or another…and you’ll be up S*&%’s Creek without a paddle.’
Good news! The right side of AdWords is GONE.”
Yup, and here we are. If most of your traffic was coming from the right side of Google, the creek has officially risen.
But, as I said above, that can be good news.
Whenever Google shakes things up, it’s a chance for shrewd, savvy marketers to swoop in and make a killing, while the Chicken Littles run around shouting, “The sky is falling the sky is falling!”
But you must pay very close attention.
The Real Lessons from the Wipeout
And Your Brief Window of Opportunity to Crush Your Competition
Lesson 1: The Info You Need to Succeed is Now INVISIBLE
About 2 years into teaching Google AdWords, the world started to catch on. It was a hot topic in the geeky internet marketing ecosystem.
I had it figured out. I had lots of customers who figured it out.
So, I was scheduled to speak at Ken McCarthy’s System Seminar…and I was struggling to come up with something new to deliver.
“What is there left that most people don’t already know?”
Then I found it. I called it the “Wildcard Technique.”
Back then, if you type in, for example “weight loss” followed by a string of garbage characters.
Weight loss 7sGYH4OLnmraomfsl
It invoked ‘broad match’. And the advertisers who didn’t have good CTR on broad match would disappear from the search results page. Poof!
If you got, say, 11 results with a normal search, you’d get only 3 or 4 with this garbage or “wildcard” search. And those would typically be the ones getting the best CTR.
So, I got up in front of the audience and said, “Want to know who is getting the best CTR in your market?”
Then I showed them the technique.
Ooohs and ahhhhs and hosannas from the masses.
A few guys came up to me and said, “I just paid for my whole trip with that one technique.”
Nice ego stroke for Mr. Marshall.
But the point of this story?
It doesn’t work anymore.
That kind of transparency is gone.
The information you need to succeed is no longer available from the Google search page…or even from inside your Google AdWords account.
If you want to be successful with Google AdWords…the information you need can no longer be obtained from inside Google AdWords.
The information you need to succeed in PPC 2.0 is invisible.
And the Bridges Brothers and I will show you how to fire up your infrared goggles and your x-ray scopes to find it this invisible information.
Not only is it invisible…but you must create the ecosystem in which will allow you to find it!
We’ll show you how to build these ecosystems…and here’s where it gets really juicy…
Once you build these x-ray ecosystems, ONLY YOU WILL KNOW ABOUT THEM.
Your competition will be literally kept in the dark about how you’re eating their lunch every day.
You’ll have constructed invisible and impassible moats around your castle.
Warning: This window of opportunity will not be open forever. The wild, wild west of Google AdWords back…but it won’t last long.
Here’s What it Feels Like When You Build These Invisible Ecosystems…
The other day I woke up and popped out of bed thinking, “I can’t wait to check my stats!”
It’s a fun time in PPC again. I haven’t felt this way in a while. Feels like 2005 again.
Using these PPC 2.0 strategies, I’ve lowered my cost per click from $1.5 to 37 cents in one market.
And let me tell you, going from upside down to right side changes your whole outlook, mood and creativity. Suddenly you can do all these things you couldn’t do before.
Things your competition cannot afford to do.
You get momentum, baby. Nothing beats momentum. You go from victory to victory while your competition can’t even figure out what you’re doing.
You move into a phase of deliberate and strategic evolution.
And that’s way more fun than choking on flood water.
How do you know if you have PPC 1.0 disease?
Things are going wrong you can’t figure out why.
It’s all about invisible ecosystems.
Let’s get cracking on building yours so you look forward to checking your stats everyday too.
Just pay: $142
Sale Page: https://www.perrymarshall.com/right-side-wipeout/
Get this course at here: http://yourimc.com/product/perry-marshall-google-right-side-wipeout-survival-guide/