MECLABS: Landing Page Optimization (HD) [6 videos (MP4), 6 slide decks (PPTX), 4 quizzes (SWF)]
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Learn how to improve the efficiency of any landing page
Increase the percentage of visitors that become sales leads and/or customers
MECLABS Landing Page Optimization Online Course will help you:
? Learn how to optimize landing pages? Maximize click-throughs and conversion rates? Identify negative page elements that hurt conversion rates? Link revenue back to specific marketing initiatives
A landing page is a single web page that appears in response to an online click.A conversion occurs when a visitor performs a desired action on a landing page. The general goal of a landing page is to achieve the highest possible conversion rate.
While successful ad campaigns generate Web traffic for brands, many companies leak revenue due to inefficient landing pages. If you can’t convert your site’s visitors, then you are wasting time and money with every promotional effort.