Matt Clark – Amazing Selling Machine Monthly Newsletter
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Though it may seem like the holidays are in the distant future, the time for preparing for holiday shopping is now. Amazon Sellers should be getting into full-preparation mode to be ready for upcoming months. In true APM fashion, our team has asked two seasoned mentors, Jessica Steele and Cheryl Beebe, what the most crucial steps are for you to get ahead of the curve and ready for the busiest quarter of the year. This article is packed full of specific actions you need to take in order to make sure you’re ahead of the competition and completely prepared for the holiday shopping season.
In this article, you’ll get further insight into the main action-items to do for the holiday shopping season:
- The Most Important Thing is Inventory
- Account for Timing and Delays
- Optimize Your Listing
- Keep Records for Next Year
A big piece of advice on optimization? As mentioned in the article:
“You should alter your product page to optimize keywords like ‘gift,’ ‘gift giving,’ and ‘gifts for mom, dad, baby’ or whoever your target audience is.”
Each step is broken down into what has worked in past years for Cheryl, who is on her way into her third holiday season, and Jessica, who is on her eighth round of holiday frenzy. They also reveal strategies they will be implementing into their own businesses this year and what you can do to your listing, packaging, and inventory in order to get the most out of the shopping season.
Learn exactly when you should start ordering inventory, how much you should order, and game-changing factors to consider in regards to inventory and listing changes. You’ll also learn new tricks to determine which keywords you should be optimizing during this time and how to connect to your target audience. Finally, you’ll get inside tips on how to pick a bonus item, as well as a full step-by-step guide to making your product stand out amongst your competition, even during high-traffic days like Black Friday and Cyber Monday.
Get this article and much more, including a breakdown of Facebook Ads, the power of press releases, how to protect yourself from legal issues in your business, market intentionally, and combine social media and video for ultimate exposure in the September edition of APM. If you’re serious about getting the highest number of sales possible during holiday season 2015, you do not want to miss this month’s issue.
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