Lynda – SEO: Link Building in Depth
Flash Video | MP4 / AVC ~120 kb/s | 1280×720 | Duration: 2 hours 27 mins | English: AAC 128 kb/s (2 ch) | 592 MB
There are two sides to search engine optimization (SEO): on-page and off-page optimization. Off-page means getting links from other websites to point back to your site which strengthens your sites position in search engine results. In this course author Peter Kent dissects the anatomy of a link explains how links affect page ranking and reveals the properties that make an excellent inbound link. The course also evaluates reciprocal linking; link building via press releases blogs and articles; and the importance of using quality links that are search-engine friendly.