Justin Jackson – Marketing for Product People
Tired of shipping projects that fail to get traction?
This book will teach you everything you need to get started:
How to build something people want
How to set up your website and analytics
How to build momentum before you launch
A launch plan and checklist
How to get more leads after you launch
Using step-by-step instructions, you’ll learn market research tactics that help surface solid product ideas. Armed with this research, you’ll be able to create your product with confidence, knowing that you’re meeting a legitimate need. No more guessing!
You’ll also learn how to grow a launch list from the moment you start building your product. Don’t worry about launching to crickets. This time you’ll have people waiting to purchase your product on day one.
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