Judy Rees – The Mind Readers Guide to Metaphor
Research has shown that in ordinary conversation, people use between six and nine metaphors per minute. That’s one every ten to 12 words.
But why are they there? What can they tell us about what people are really thinking and feeling? And how can you start to notice them in everyday conversation, so that you can use them?
As you probably already know, metaphor provides a powerful influencing tool. The greater your facility with metaphor, the greater your persuasive power.
These new insights can be put to use in changing lives for the better; to improve your relationships; to engage in deeper and more constructive conversations; and to help people get better results in their work.
By the end of the course, you will understand the real relationship between metaphors and the unconscious mind
You’ll grasp why paying attention to metaphors can reveal what people are really thinking and feeling
You’ll find out specifically how to perceive the metaphors that determine what people actually do
You’ll know about four specific types of metaphor which are having a powerful influence on the behaviour of the people you encounter every day
You’ll have a an action plan to develop your metaphor-spotting skills