Jason Swenk – Marketing Agency Playbook
Do you want a Proven Formula for Growing a 7 or 8 Figure Agency?
The Agency Playbook is a proven, step-by-step process that shows you exactly how to grow your agency in precise detail. It shows you exactly what to do every step of the way, right down to what you should be charging to how to get the ideal clients banging down your door.
With the Agency Playbook, you get video training where I take you through all the steps of getting your agency to the next level. That means you also get my agency documents that I used from my proposal templates to templates I used for handling projects and scope creep, plus much more. But, it doesn’t stop there… You also get access to me through Q&A Facebook group.
In short, the Agency Playbook is a method, a system and a proven FORMULA… that other agency owners like you have applied very successfully over and over.
The Agency Playbook is 12 systems every agency needs in order to be profitable and continue to grow to the next level, from increasing sales, scaling your operations, and dominating your market. If you have ever wanted to see what other successful agencies in your space have done, so you can grow faster, make better confident decisions, and get to the next level, this is the program you need to try.
Over the past 15 years, I’ve created and perfected this system by running my own digital & creative agency and worked with hundreds of agency owners like you. This program allowed my agency to grow by 400% over the last three years, and led us to be one of the fastest growing companies on the Inc 5000 list.
The Agency Playbook is divided into twelve systems. Here is a breakdown of what we will cover in each system.
System 1: CLARITY: Create a crystal clear path to where you are going, what you need to do, and what to say no to.
System 2: SPECIALIZE: Discover how to become an authority in your market.
System 3: ATTACK: Develop an actionable strategy that allows you to get the attention of your ideal client, from setting up the first meeting, positioning yourself as the expert, to a follow up that closes the deal
System 4: ATTRACT: Position yourself where your ideal clients are reaching out to you.
System 5: NURTURE: Discover how to capture more leads, how to warmup your prospect, and clients to buy more from you.
System 6: PROFIT: Charge what you are really worth, and how to eliminate most of your scope creep.
System 7: CONVERT: Discover the step by step process I used to close 80% of the business we wanted, and the single strategy you can do to increase your chances of winning by 20X.
System 8: DELIVER: Streamline your delivery for more profit and learn how to take on more work with limited resources. Get the exact process for protecting yourself on delivering work to the client including all of the documents we used from our change order forms, creative brief, questionnaires to interpreting what the client actually wants, sign offs, and so much more.
System 9: PARTNER: Learn who to partner with to help drive additional revenue. Build a list of allies / partners that can help you generate larger revenue than you can alone. Learn the scrappy stuff we do to get get partners thinking of us. Discover how to identify and get experts to spread your message
System 10: AUTOMATE: Create a business that makes you money when your not working your butt off. Create processes and system where you do not have to do everything yourself. Discover what you need to automate in your business
and what systems you can use to automate your business.
System 11: OPERATE: Running a business is hard. How to Build up your Cash Flow, how to bonus your team, and how to NOT give your employees ownership, but give them incentive and a sense of ownership
System 12: LEAD: Discover how to manage a sales team, who and when you should hire. What KPIs as an owner do you need to measure. How to setup an advisory board, and how to build a culture that attracts top talent without paying them top dollar.