Eben Pagan – Copywriting Blueprints (2013)
Complete crash course in copywriting. Learn all the fundamentals you need to start writing powerful copy today.
Inside, you’ll learn:
Why you need to write your copy as if you’re talking to one person – even when you’re talking to thousands… or millions
The two most powerful and persuasive words to use in your copy
Two questions you must answer in your copy to get and keep attention
8 Proven formulas for headlines (I give you my top “fill in the blanks” headline formulas)
7 bullet formulas that create fascination and desire for your product or service
How to introduce your price so that your product or service is ten times more valuable than what your customer is investing for it
The “secret” guarantee that you can offer that can double or triple your sales
…and much, much more. I’m proud of this particular training program because it gives you templates and fill-in-the-blanks formulas for all key aspects of your marketing copy.