Hi, Im Ezra and this is The story of how I made 520 eCommece sales that generated $41,254.34 in revenue from $775.50 in ad spend with Pinterest Advertising.
September 19th, 2013, was shaping up to be just another average Thursday until … Pinterest, the world’s fourth largest social network, announced the impending roll out of their advertising platform.
At that point, I’d already had my eye on them for quite some time. With warp-speed growth, a user base of 70% women, and an average user household income of over $100,000, Pinterest was shaping up to be an eCommerce marketer’s dream!
I mean, c’mon! The whole point of Pinterest is for users to search and make lists (boards) of the things they want. For an eCommerce retailer, there’s nothing better than that: a large group of people with disposable income telling you exactly what they want by searching for it. I knew it was only a matter of time before Pinterest monetized their platform by letting advertisers display messages to their users.